Executive Briefing Report (Create a Title Here)
Clearly explain your external analysis using understandable terms for your selected firm; use the results from the PEST and Porter’s Five Forces strategic models in your analysis.
Present your analysis so that it effectively addresses the key findings and your recommendations; Write clearly; you may use graphics, bullets and headings to deliver the analysis in an organized easily read format; you may have several sub-headings to address the assessment’s scoring criteria:
- Explain key findings from PEST analysis.
- Explain key findings from Five Forces analysis.
- Summarize key findings/results for both models.
- Recommend strategic actions for leadership as a result of the external analysis.
Provide supporting evidence
Use at least five current, scholarly, or professional resources to support your analysis. Include a reference page in addition to the report.
Succinctly summarize the key findings and recommendations of your external analysis for your selected firm.